"Before Rebrand, we were losing bids to smaller shops. After the new fleet wrap and brand system, homeowners ask if we're a franchise. We're not — we just look like we should be."
Marcus Delgado
Owner · Apex Air HVAC · Phoenix, AZ
REBRAND
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Fleet WrapsBrand IdentityProposal SystemsUniform DesignDoor HangersYard SignsHard Hat BrandingDigital PresenceLogo SystemsBrand GuidelinesFleet WrapsBrand IdentityProposal SystemsUniform DesignDoor HangersYard SignsHard Hat BrandingDigital PresenceLogo SystemsBrand Guidelines
Why We Exist
The Trades Deserve
Better Brands.
We started Rebrand because the best HVAC company in Phoenix shouldn't lose a bid to a worse operation just because their van looks like it belongs in 2003. Skilled tradespeople build the world — they deserve brands that show it.
Trades-Only
We work exclusively with home service companies. No tech startups, no restaurants — just trades.
Field-Tested
Every deliverable is designed to work in the field — on vans, in proposal folders, on door hangers.
ROI-Driven
We measure success by close rate, branded search, and revenue growth. Not design awards.
The Trophy Case
Work That
Wins Bids
Every project is an award entry. Before and after, side by side — because the results speak louder than any case study deck.
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Case Study 01
2025HVAC · Phoenix, AZ
Apex Air HVAC
Phoenix's fastest-growing HVAC company was losing bids to smaller shops. We rebuilt their identity from van to uniform to proposal folder.
After
Before
4×increase in close rate post-rebrand
Verified client result
0×
Average Close Rate Increase
Across all rebranded clients in year one
Case Study 02
2024Plumbing · Chicago, IL
Ironclad Plumbing
A $6M plumbing operation that looked like a one-truck startup. Six weeks to a full brand system that matched the scale of their operation.
After
Before
312%increase in branded search volume
Verified client result
0%
Branded Search Growth
Average increase within 6 months of rebrand launch
Case Study 03
2025Roofing · Denver, CO
Summit Roofing Co.
Outgrew a nephew's logo at $3M in revenue. We gave them a brand that commands the neighborhood before the crew steps out of the truck.
After
Before
60%estimate close rate, up from 28%
Verified client result
0
Trades Companies Rebranded
HVAC, plumbing, roofing, electrical, landscaping
0
Weeks to Full Brand System
From kickoff to fleet-ready delivery, guaranteed
4×
Close Rate Increase
Average across all clients
312%
Branded Search Growth
6 months post-launch
47
Companies Rebranded
HVAC, plumbing, roofing & more
6
Week Delivery
Fleet-ready, guaranteed
Client Results
The Trades Trust Us
"The proposal folders alone closed three jobs in the first month. When you hand a homeowner something that heavy, something that intentional — they trust you before you open your mouth."
Theresa Kowalski
CEO · Ironclad Plumbing · Chicago, IL
"We went from looking like every other roofing crew to looking like the company that owns the market. Our close rate on estimates went from 28% to over 60% in six months."
Devon Harrington
Founder · Summit Roofing Co. · Denver, CO
"My nephew made our first logo. Good kid. But when we crossed $4M in revenue, we needed a brand that matched the operation. Rebrand delivered in six weeks."
Ray Okonkwo
President · Bright Circuit Electric · Atlanta, GA
The Decision Point
Your Competitor
Is Already
Thinking About This.
Every day you run the old logo, the clip-art van, the nephew's design — you're leaving close rate on the table. Let's find out exactly what it's costing you.
Book a Strategy Call
20 minutes. No pitch. We'll review your current brand live and tell you exactly what's holding you back.